Defy Expectations

Madison Bumgarner Ford Campaign

Client
Northwest Ford Dealers
AGENCY
GTB
Industry
Automotive - Pro Athlete Sponsorship
Credits

Jerod Bunjer (Creative Director)

Patrick Hoopes (Associate Creative Director)

Josh Turner (Sr.Art Director)

Justin Aguilar (Copywriter)

Ryan Woodman (Producer)

Farm League (Post)

Scope of work
Broadcast
Digital
Website Design
Print
Description
Insight

When you think about the World Series MVP Pitcher, Madison Bumgarner, you think about his skills on the mound. However, what’s often overlooked is that he’s also an effective batter.

Similarly, when people think of the 2017 Ford Super Duty, they think of things like horsepower, capability, and toughness. Yet once they really look inside, they’ll find smart technology and innovative features that might not be expected.

Concept

In this campaign, we play with the public perception of both Madison and Super Duty by letting them both show off their lesser-known strengths.

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