Made For The Midwest

It's the little things that make life better

Client
Midwest Ford Dealers
AGENCY
GTB
Industry
Automotive Tier 2 Advertising
Credits

Josh Turner (Sr. Art Director, Designer)

Shannon Flood (Copywriter)

Spillt (Post Production)

Coupe Studios (Audio Design)

Scope of work
Art Direction
Brand Identity
Broadcast
Description

Create a multi-vehicle campaign that show Ford’s safety, technology, and capabilties as it pertains to the Midwest region specifically. Project encompasses both broadcast and digital, web, and print media.

Insight
Concept

In the Midwest, we’re not defined by any one thing. We are the sum of so many little parts – little actions, preferences, mannerisms and traditions. They are who we are, and why we are.

Just the same way, the little things that go into Ford cars, trucks and SUVs – the safety features, the conveniences, the bits of technology – are what make Ford America’s best-selling brand.

And what makes Ford… Made For The Midwest.

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