Truck Fans

Madison Bumgarner Ford Sponsorship

Client
Northwest Ford Dealers
AGENCY
GTB
Industry
Ford Pro Athlete Sponsorship
Credits
Josh Turner (Sr. Art Director)
Evan Weiland (Art Director, Designer)
Patrick Hoopes (Copywriter)
Ryan Woodman (Producer)
Spillt/Fueld (Production)


Scope of work
Art Direction
Broadcast
Description

As a follow-up year to Ford’s successful sponsorship with World Champion Madison Bumgarner, I was able to concept and develop – Truck Fans. As the Sr. Art Director, I developed the final storyboards, shooting mood boards, color, and presentation.

Insight
Concept

When Madison goes out into town and people stop him, he of course thinks it’s because they’re a fan of him and his career, but instead, they just want to talk about his gorgeous, new F-150. We’ll use this scenario to show Madison’s natural bashful persona in a fun light.

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