Sugar Bowl

Ford Activation

Client
Northern California Ford
AGENCY
GTB
Industry
Automotive Sponsorship Activation
Credits

Josh Turner (Sr. Art Director, Designer)

Patrick Hoopes (ACD, Copywriter)

Scope of work
Print
Photo Manipulation
Description
Insight

In a Ford SUV, getting to Sugar Bowl resort is as much fun as skiing down the mountain.

Concept

In a mountain tone we connected vehicle features to the mountain-goers. Created posters, ticket booth plaques, window clings, lift ticket vouchers, and digital displays around the resort and within regional dealerships in Northern California.

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