Midwest Builds Champions

The World Series Champions Kansas City Royals / Ford Sponsorship

Client
Midwest Ford Dealers
AGENCY
GTB
Industry
Automotive Advertising
Credits

Josh Turner (Sr. Art Director, Designer)

Patrick Hoopes (Copywriter)

Spillt (Production)

Coupe Studios (Audio Design)

Scope of work
Art Direction
Set Design
Broadcast
Description
Insight

In Kansas there is something to be said about dependability and being the best. It doesn’t matter if it is on the diamond or in your garage you respect a history of greatness. In 1985 Bret Saberhagen won MVP of the World Series. 30 years later Salvador Perez won MVP. Both world champions and Ford F150 all built there successes right here in Kansas City.

Concept

There’s an added pride in knowing that your hometown heroes really are hometown heroes. The fact that Salvador Perez and Bret Saberhagen started in KC, earned their success in KC, and shared their glory with KC means a lot to people. The commonality between Bret, Salvy, and Ford F150 being built in KC gave us the foundation for the concept.

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