Josh Turner (Sr. Art Director, Designer)
Ryan Woodman (Producer)
Shopper mobility is at it’s highest level of consumer shopping. With tactics such as geo-fencing and virtual tours, we created a campaign to target those looking to buy a new Ford vehicle.
We wanted to connect with online shoppers similar to what they would expect on a tablet or smart phone. The Touchscreen concept is a virtual interactive test drive that takes customers through the buying experience while demonstrating product features and claims.