Ford Touchscreen Virtual World

Shopper Mobility Campaign

Client
Northwest Ford Dealers
AGENCY
GTB
Industry
Automotive
Credits

Josh Turner (Sr. Art Director, Designer)

Ryan Woodman (Producer)

Lustre (Production)

Scope of work
Broadcast
Art Direction
Digital
Description
Insight

Shopper mobility is at it’s highest level of consumer shopping. With tactics such as geo-fencing and virtual tours, we created a campaign to target those looking to buy a new Ford vehicle.

Concept

We wanted to connect with online shoppers similar to what they would expect on a tablet or smart phone. The Touchscreen concept is a virtual interactive test drive that takes customers through the buying experience while demonstrating product features and claims.

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