I was tasked to design a series of posters showing off Ford's full lineup of vehicles to be displayed around the common areas of the American Airlines Center. Since this is home to the Dallas Mavericks and Dallas Stars, I wanted to show a variety of Texas and Dallas elements that would please the home fans and draw attention to both Ford and Texas.

Make every vehicle a home-team fan. The posters were custom made to hang throughout the concourses of the American Airlines Center, so each one had to stop fans on their way to their seats and feel like it belonged in the building.

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Every poster pairs a Ford with the city around it: the Dallas skyline and Reunion Tower, the Texas flag, hardwood for the Mavericks and ice for the Stars. The interior pieces put fans in the driver’s seat with the city in view. Together, the series reads as one lineup that is unmistakably Ford and unmistakably Texas.