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Sugar Bowl

Ford Activation

Sugar Bowl resort logo on a dark wood background, Ford activation
Description

In a Ford SUV, getting to Sugar Bowl resort is as much fun as skiing down the mountain.

Concept

In a mountain tone we connected vehicle features to the mountain-goers. Created posters, ticket booth plaques, window clings, lift ticket vouchers, and digital displays around the resort and within regional dealerships in Northern California.

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SERVICES
Art Direction
Print
Digital Assets
Industry
Automotive Sponsorship Activation
Agency
GTB
Client
Northern California Ford
Credits
Josh Turner
Sr. Art Director, Designer
Patrick Hoopes
ACD, Copywriter
Ford Sugar Bowl poster: The Right Choice for Any Winter Adventure, featuring Edge, Explorer, Escape and Expedition
Ford Sugar Bowl posters: More Friends on a Powder Day (Expedition) and Ahhh... First Tracks (Escape)
Ford Sugar Bowl posters: Earn Your Turns (Explorer) and Carve the Perfect Line (Edge)
Ford sign: Official Vehicles of Sugar Bowl Resort, California Ford Dealers

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