Car shopping doesn’t start on the lot anymore. It starts on the couch, on a phone or tablet, long before anyone talks to a salesperson. For the Northland Ford Dealers, we built a campaign to meet those shoppers where they already are, using tactics like geo-fencing and virtual tours to reach people actively looking for a new Ford.

Make the ad feel like the device. The Touchscreen concept turns a TV spot into a virtual, interactive test drive. A shopper swipes through the Focus, taps to change the paint, and drops into an illustrated winter world where features like no-charge remote start, heated seats and 37 MPG pop up like an app, ending on the lease offer.
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The illustrated, papercut-style worlds gave each vehicle its own scene while keeping the whole campaign feeling like one interactive experience, from the Focus to the Escape and F-150.