When you live in the desert, you need the right vehicle to handle the most adverse conditions. We created a multi-vehicle campaign for any desert adventure. Not only did we incorporate some of the most breathtaking scenery as an iconic backdrop, we added a touch of humanity and narrative to drive the stories and connect with consumers.

Built for where you live. The desert isn’t a backdrop here, it’s the proving ground. Each vehicle got its own story set against the region’s most striking terrain.

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We kept people at the center of every spot, with climbers in a slot canyon and friends heading out to explore, so the campaign felt like the desert life our audience actually lives. One line tied it all together: Ford is Designed for the Desert.