As Senior Art Director at GTB on the Ford account, I led the creative for Ford’s sponsorship of the 2015 World Series Champion Royals. I developed the Midwest Build Champions concept connecting two hometown MVPs to the F-150 built at Ford’s Kansas City Assembly Plant, drew the storyboards, and art directed the broadcast spot and the on-set shoot with Perez and Saberhagen. From there I carried the idea across the campaign, from the TV spots, web videos, social, print, and the official F-150 MVP Edition badge put on all vehicles.

There’s an added pride in knowing that your hometown heroes really are hometown heroes. The fact that Salvador Perez and Bret Saberhagen started in KC, earned their success in KC, and shared their glory with KC means a lot to people. The commonality between Bret, Salvy, and Ford F150 being built in KC gave us the foundation for the concept.