Tucked into the upper level of Arrowhead Stadium, the Ford Fan Zone is a covered space with its own concessions and some of the best views in the house.

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Our job was to make it unmistakably Ford without losing any of the Chiefs spirit. I created the Fan Zone logo, collaborated with our Copywriter, and designed the wall-to-wall graphics.

Speak football, sell Ford. Nobody comes to Arrowhead to read a car ad, so every piece had to talk the way fans already talk on game day. Each vehicle got a headline borrowed from the game, pairing a play, a position, or a moment with what that vehicle does best.

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Set against Chiefs red and gold, the graphics felt like part of the game instead of an ad break from it, and Ford came across as one of the fans.