Create a multi-vehicle campaign that show Ford’s safety, technology, and capabilties as it pertains to the Midwest region specifically. Project encompasses both broadcast and digital, web, and print media.

In the Midwest, we’re not defined by any one thing. We are the sum of so many little parts – little actions, preferences, mannerisms and traditions. They are who we are, and why we are.

Just the same way, the little things that go into Ford cars, trucks and SUVs – the safety features, the conveniences, the bits of technology – are what make Ford America’s best-selling brand.

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And what makes Ford… Made For The Midwest.

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