As Senior Art Director at GTB on the Ford account, I led the creative for Ford’s sponsorship of the 2015 World Series Champion Royals. I developed the Midwest Build Champions concept connecting two hometown MVPs to the F-150 built at Ford’s Kansas City Assembly Plant, drew the storyboards, and art directed the broadcast spot and the on-set shoot with Perez and Saberhagen. From there I carried the idea across the campaign, from the TV spots, web videos, social, print, and the official F-150 MVP Edition badge put on all vehicles.